Veganuary: Cruelty Free & Vegan Makeup

The beauty community is a very vast and diverse world. Surprisingly, there’s not many companies that are not only vegan but also cruelty-free. Although brands may have products that are both of these things, not many brands can call themselves 100% vegan and cruelty free.

So what’s the difference?

Cruelty free.

If a product is cruelty free, this means that it’s not tested on animals before sale. Whether you consider some brands cruelty free is completely personal.

For example, some people won’t class brands that are owned by parent companies who do sell into a market such as China cruelty-free.
Note: Chinese law states that it’s mandatory for products manufactured outside of China to undergo animal testing before sale.

An example of this is Urban Decay, although they class themselves as cruelty free, they’re owned by L’Oreal who sell in mainland China.


A product that’s vegan contains no products that have been derived from an animal. Of course, this is very hard to do especially due to the nature of many beauty products. The following ingredients are ones to look out for;

  • Honey
  • Beeswax
  • Lanolin (grease from a sheep’s wool)
  • Collagen (this is a cell extracted from dead mammals)
  • Gelatin
  • Carmine (pigment produced with scale insects)
  • To name a few..

Currently, there’s no legal or standard definitions for cruelty free and vegan beauty and this is what makes it hard to distinguish when shopping.

I myself find it very hard to buy products that are both vegan and cruelty free. To see my own everyday makeup routine using cruelty free or vegan products, please watch this video;


We’re lucky enough to have lots of signs that show us when a product is cruelty free or vegan, so be sure to keep your eyes out on the bottle for more information.

Vegan & cruelty free brands.

To help many of you distinguish where you can buy from if you do want to try where possible to be completely vegan and cruelty free, I’ve made the below picture. If there’s any more brands you know of, let me know and I’ll swap out the picture!
*Please note, some of the brands have pledged to go completely vegan by 2020, so be sure to check products before purchasing.*

I hope you found this article helpful and if you have any other questions about veganism, pop me a comment below.

As I’ve mentioned in my other posts too, there’s going to be new illustrations and facts on my Instagram everyday – so be sure to follow me on there and my other socials.

Love, always – B
Etsy shop: beccabynature

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